Cell Phone App Can Increase Sales By Curious Shoppers

It looks tantalizing, but how do I cook it?

A free app from epicurious.com lets gourmet shoppers check how to use ingredients they find in stores with the editors at Bon Appetit, Gourmet and assorted chefs with a few clicks on a cell phone.  There are 25,000 recipes available with searches by ingredient and/or skill level of the cook. By referencing the recipes, shoppers can also create a shopping list on the spot for other ingredients they will need to prepare the dish.

Customers now have a tool they can use when they are strolling the store aisles and end the frustration they feel when confronted by a product they never tried before.  Check it out at epicurious.com

Ron Jakubisin

jakubisin.com