Products Get CBS Boost

I love CBS Sunday morning and you should too. Today was the "Money" edition and housewares products received great PR from Kathy Ireland's home line to Batter Blaster [pancake batter in a 'whipped cream can'].

Correspondent Bill Geist featured interviews with the creators of Batter Blaster and Baker's Edge Brownie pan - these interviews just might result in some Google searches by consumers interested in the product. Create a shelf talker this week to remind other fans of the TV news magazine of the episode.

For more information, check out the show or the products at the following links:

http://www.cbsnews.com/stories/2010/02/28/sunday/main6252159.shtml?tag=contentBody;featuredPost-PE

http://www.bakersedge.com/

http://batterblaster.com/

Cheers!

Michelle